Miss Kathy-Ann Fletcher


NameMiss Kathy-Ann Fletcher
Email addressu1334104@uel.ac.uk
Research instituteBusiness & Law

Research outputs

Social Media and Virtual Communities’ Role in the Consumer-Brand Relationship: An Online Investigation into the Development of Consumer Identity

Fletcher, K. 2018. Social Media and Virtual Communities’ Role in the Consumer-Brand Relationship: An Online Investigation into the Development of Consumer Identity. PhD Thesis University of East London School of Business and Law https://doi.org/10.15123/uel.86y39
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