Catherine Hyunsun Yoon

NameCatherine Hyunsun Yoon
Email addressc.h.yoon@uel.ac.uk

Research outputs

Narratives of the nation in the Olympic opening ceremonies: comparative analysis of Beijing 2008 and London 2012

Lee, Jongsoo and Yoon, C. 2017. Narratives of the nation in the Olympic opening ceremonies: comparative analysis of Beijing 2008 and London 2012. Nations and Nationalism. 23 (4), pp. 952-969. https://doi.org/10.1111/nana.12318

Lessons from Digital Switchover in South Korea

Yoon, C. 2013. Lessons from Digital Switchover in South Korea. Television & New Media. 15 (6), pp. 538-550. https://doi.org/10.1177/1527476413487817

Older consumers and celebrity advertising

Yoon, C. and Powell, Helen 2011. Older consumers and celebrity advertising. Ageing and Society. 32 (8), pp. 1319-1336. https://doi.org/10.1017/S0144686X1100095X
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