The UEL Research Repository preserves and disseminates open access publications, research data, and theses created by members of the University of East London. It exists as an online publication platform that offers free permanent access to anyone. For more information about the repository and how to deposit your research contact: repository@uel.ac.uk

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Branding fashion through gameplay: the branded gaming and the cool dynamics in the fashion markets. A game-theory approach
Alanadoly, A. B. and Salem, S. F. 2024. Branding fashion through gameplay: the branded gaming and the cool dynamics in the fashion markets. A game-theory approach. European Journal of Management and Business Economics. In Press. https://doi.org/10.1108/EJMBE-06-2023-0179
Introducing and validating a single-item measure of identity leadership: The visual identity leadership scale (VILS)
Steffens, N. K., Tatachari, S., Haslam, S. A., Wilson-Lemoine, J. E., Maskor, M., van Dick, R., Kratzer, B. E., Christensen, J. and Kerschreiter, R. 2024. Introducing and validating a single-item measure of identity leadership: The visual identity leadership scale (VILS). British Journal of Social Psychology. In Press. https://doi.org/10.1111/bjso.12744
Intended or unintended strategy? The activities of middle managers in strategy implementation
Christie, A. and Tippman, E. 2024. Intended or unintended strategy? The activities of middle managers in strategy implementation. Long Range Planning. 57 (Art. 102410). https://doi.org/10.1016/j.lrp.2023.102410
Annual Research Review: ‘There, the dance is – at the still point of the turning world’ – dynamic systems perspectives on coregulation and dysregulation during early development
Wass, S., Greenwood, E., Esposito, G., Smith, C., Necef, I. and Phillips, E. 2024. Annual Research Review: ‘There, the dance is – at the still point of the turning world’ – dynamic systems perspectives on coregulation and dysregulation during early development. Journal of Child Psychology and Psychiatry. 65 (4), pp. 481-507. https://doi.org/10.1111/jcpp.13960
Elevating metaverse virtual reality experiences through network-integrated neuro-fuzzy emotion recognition and adaptive content generation algorithms
Ibrahim Khalaf, O., Srinivasan, D., Algburi, S., Vellaichamy, J., Selvaraj, D., Sharif, M. S. and Elmedany, W. 2024. Elevating metaverse virtual reality experiences through network-integrated neuro-fuzzy emotion recognition and adaptive content generation algorithms. Engineering Reports. In Press. https://doi.org/10.1002/eng2.12894