Narratives of the nation in the Olympic opening ceremonies: comparative analysis of Beijing 2008 and London 2012

Article


Lee, Jongsoo and Yoon, C. 2017. Narratives of the nation in the Olympic opening ceremonies: comparative analysis of Beijing 2008 and London 2012. Nations and Nationalism.
AuthorsLee, Jongsoo and Yoon, C.
Abstract

This paper examines the ways in which nationalism and the narratives of the nation were constructed in the Olympic opening ceremonies in Beijing 2008 and London 2012. The ritual of the opening ceremony represents a concentration of features, qualities and messages that combine the local and global, the culturally specific and universal, in a complex production. Using textual analysis of the telecast of the above two opening ceremonies, the study found that the Beijing 2008 opening ceremony used a grand narrative of progress, emphasising the unified identity of Chineseness, while privileging the official narrative of the nation and one collective identity. In contrast, the London 2012 opening ceremony highlighted the fragmented but diversified identity of Britishness, transpiring social inclusivity, cultural hybridity and multiculturalism. This may be related to the rise of different type of nationalism in the context of increasing globalisation. The Beijing opening ceremony represented the Sinocentric Chinese new nationalism, whereas the London 2012 counterpart, up to a point, highlighted civic-based multicultural nationalism.

Keywordsglobalisation; narratives of the nation; national-identity; nationalism; Olympic opening ceremony
JournalNations and Nationalism
ISSN1354-5078
Year2017
PublisherWiley
Accepted author manuscript
License
Digital Object Identifier (DOI)doi:10.1111/nana.12318
Publication dates
Print27 Mar 2017
Publication process dates
Deposited15 May 2017
Accepted10 Mar 2017
Copyright informationThis is the pre-peer reviewed version of the following article: Lee, Jongsoo and Yoon, Catherine Hyunsun (2017) ‘Narratives of the nation in the Olympic opening ceremonies: comparative analysis of Beijing 2008 and London 2012’, Nations and Nationalism, which has been published in final form at http://dx.doi.org/10.1111/nana.12318. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions
Page rangeIn Press
Permalink -

https://repository.uel.ac.uk/item/84w9x

  • 6
    total views
  • 27
    total downloads
  • 1
    views this month
  • 5
    downloads this month

Related outputs

Older consumers and celebrity advertising
Yoon, C. and Powell, Helen 2011. Older consumers and celebrity advertising. Ageing and Society. 32 (8), pp. 1319-1336.
Lessons from Digital Switchover in South Korea
Yoon, C. 2013. Lessons from Digital Switchover in South Korea. Television & New Media. 15 (6), pp. 538-550.