Narratives of the nation in the Olympic opening ceremonies: comparative analysis of Beijing 2008 and London 2012
Lee, Jongsoo and Yoon, C. 2017. Narratives of the nation in the Olympic opening ceremonies: comparative analysis of Beijing 2008 and London 2012. Nations and Nationalism.
|Authors||Lee, Jongsoo and Yoon, C.|
This paper examines the ways in which nationalism and the narratives of the nation were constructed in the Olympic opening ceremonies in Beijing 2008 and London 2012. The ritual of the opening ceremony represents a concentration of features, qualities and messages that combine the local and global, the culturally specific and universal, in a complex production. Using textual analysis of the telecast of the above two opening ceremonies, the study found that the Beijing 2008 opening ceremony used a grand narrative of progress, emphasising the unified identity of Chineseness, while privileging the official narrative of the nation and one collective identity. In contrast, the London 2012 opening ceremony highlighted the fragmented but diversified identity of Britishness, transpiring social inclusivity, cultural hybridity and multiculturalism. This may be related to the rise of different type of nationalism in the context of increasing globalisation. The Beijing opening ceremony represented the Sinocentric Chinese new nationalism, whereas the London 2012 counterpart, up to a point, highlighted civic-based multicultural nationalism.
|Keywords||globalisation; narratives of the nation; national-identity; nationalism; Olympic opening ceremony|
|Journal||Nations and Nationalism|
|Accepted author manuscript|
|Digital Object Identifier (DOI)||doi:10.1111/nana.12318|
|27 Mar 2017|
|Publication process dates|
|Deposited||15 May 2017|
|Accepted||10 Mar 2017|
|Copyright information||This is the pre-peer reviewed version of the following article: Lee, Jongsoo and Yoon, Catherine Hyunsun (2017) ‘Narratives of the nation in the Olympic opening ceremonies: comparative analysis of Beijing 2008 and London 2012’, Nations and Nationalism, which has been published in final form at http://dx.doi.org/10.1111/nana.12318. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions|
|Page range||In Press|
1views this month
5downloads this month