Creating value, not wasting resources: sustainable innovation strategies

Article


Slowak, A. and Regenfelder, Max 2016. Creating value, not wasting resources: sustainable innovation strategies. Innovation: The European Journal of Social Science Research. 30 (4), pp. 455-475.
AuthorsSlowak, A. and Regenfelder, Max
Abstract

It is well-accepted in academic and public debate that society has overused
natural resources. Business managers in consequence face a normative
framework where products need to become more ‘sustainable’. The paper
characterises the mechanisms and logic that make ‘[environmentally] sustainable
innovation strategies’. Those mechanisms highlight multiple value creation and
sustaining value beyond the original new product lifecycle. They yield as much
utility as possible from the embedded natural resources. And they avoid creating
waste. ‘Multiple value creation’ asks managers to revaluate the attrite product or
to make customers change their use patterns. The paper then demonstrates how to
extend the ‘old’ logic of innovation with a phase of revaluation: a phase
promoting further use of the product and/or material. Our concept is empirically
illustrated by two industry case examples. Namely, the copier industry and the
emerging automotive lithium-ion batteries industry. We provide a patent analysis
in order to demonstrate the assessment of extended life cycles, for the case of
‘recovery of raw materials from disposed products’.

Keywordsvalue creation; resource efficiency; business model innovation; sustainability
JournalInnovation: The European Journal of Social Science Research
Journal citation30 (4), pp. 455-475
ISSN1469-8412
1351-1610
Year2016
PublisherTaylor & Francis
Accepted author manuscript
Digital Object Identifier (DOI)doi:10.1080/13511610.2016.1192990
Publication dates
Print16 Jun 2016
Publication process dates
Deposited22 Jul 2016
Accepted13 Apr 2016
Accepted13 Apr 2016
Copyright informationThis is an Accepted Manuscript of an article published by Taylor & Francis in Innovation: The European Journal of Social Science Research on 16.06.16, available online: http://www.tandfonline.com/10.1080/13511610.2016.1192990.
LicenseAll rights reserved
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