Alienation and Digital Labour—A Depth-Hermeneutic Inquiry into Online Commodification and the Unconscious

Article


Krüger, Steffen and Johanssen, Jacob 2014. Alienation and Digital Labour—A Depth-Hermeneutic Inquiry into Online Commodification and the Unconscious. tripleC: Communication, Capitalism and Critique. 12 (2), pp. 632-647.
AuthorsKrüger, Steffen and Johanssen, Jacob
Abstract

At the core of this paper is a psychosocial inquiry into the Marxist concept of alienation and its applications to the field of digital labour. Following a brief review of different theoretical works on alienation, it looks into its recent conceptualisations and applications to the study of online social networking sites. Finally, the authors offer suggestions on how to extend and render more complex these recent approaches through in-depth analyses of Facebook posts that exemplify how alienation is experienced, articulated, and expressed online. For this perspective, the article draws on Rahel Jaeggi’s (2005) reassessment of alienation, as well as the depth-hermeneutic method of “scenic understanding” developed by Alfred Lorenzer (e.g. 1970; 1986).

KeywordsAlienation; Psychosocial; Depth-Hermeneutics; Psychoanalysis; Alfred Lorenzer; Digital Labour
JournaltripleC: Communication, Capitalism and Critique
Journal citation12 (2), pp. 632-647
ISSN1726-670X
Year2014
Accepted author manuscript
License
CC BY
Web address (URL)http://www.triplec.at/index.php/tripleC/article/view/548/615
Publication dates
Print2014
Publication process dates
Deposited08 Sep 2014
Copyright informationtripleC is a peer-reviewed, open-access journal (ISSN: 1726-670X). All journal content, except where otherwise noted, is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Austria License.
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