The Development of Public Relations and Integrated Marketing Communications at the General Post Office, 1933-39: a Study in the Emergence of ‘Admass’ in the United Kingdom
Conference paper
Heller, M. 2013. The Development of Public Relations and Integrated Marketing Communications at the General Post Office, 1933-39: a Study in the Emergence of ‘Admass’ in the United Kingdom. 16th Biennial Conference on Historical Analysis & Research in Marketing (CHARM). Copenhagen Business School, Copenhagen, Denmark 30 May - 02 Jun 2013 Copenhagen, Denmark CHARM Association. pp. 339-340
Authors | Heller, M. |
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Type | Conference paper |
Abstract | In the interwar period the British Post Office, or |
Keywords | marketing; public relations; General Post Office |
Year | 2013 |
Conference | 16th Biennial Conference on Historical Analysis & Research in Marketing (CHARM) |
Publisher | CHARM Association |
Publisher's version | License CC BY-NC-ND |
Publication dates | |
30 May 2013 | |
Publication process dates | |
Deposited | 08 Jul 2013 |
Web address (URL) | http://faculty.quinnipiac.edu/charm/CHARM%20proceedings/CHARM%20article%20archive%20pdf%20format/Volume%2016%202013/Heller%20CHARM%202013%20Proceedings.pdf |
Place of publication | Copenhagen, Denmark |
Page range | 339-340 |
https://repository.uel.ac.uk/item/85x21
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