From Hyperlink to Ink: Media Tactics and Protest Strategies of the UK Radical Environmental Activism Movement

Book chapter


Newlands, Maxine 2013. From Hyperlink to Ink: Media Tactics and Protest Strategies of the UK Radical Environmental Activism Movement. in: Esin, Cigdem, Johanssen, Jacob, Lake, Caroline, Schwartz, Priscilla, Tamboukou, Maria and Rashid, Farid (ed.) Crossing Conceptual Boundaries V London University of East London, School of Law and Social Sciences. pp. 45-51
AuthorsNewlands, Maxine
EditorsEsin, Cigdem, Johanssen, Jacob, Lake, Caroline, Schwartz, Priscilla, Tamboukou, Maria and Rashid, Farid
Abstract

In a socially mediatised world, why do some environmental activists movements still think in
terms of front page newspaper coverage? The movements’ over reliance on social media as a
media tactic, over time negated any genuine political strategy. Environmental activists and the
traditional media have discovered there is a need to concentrate less on virtual and more on
physical communities. Activists should concentrate on online tools, to get people off line, just as
activists should know where and when to use technology. But, any media tactic is worthless,
without a political strategy in which to hang it on.

Keywordssocial media; environmental activists; political strategy
Book titleCrossing Conceptual Boundaries V
Page range45-51
Year2013
PublisherUniversity of East London, School of Law and Social Sciences
Publication dates
Print2013
Publication process dates
Deposited12 Nov 2013
Place of publicationLondon
Web address (URL)http://www.uel.ac.uk/lss/research/yearbook/
Copyright holderThe authors
Publisher's version
License
CC BY-ND
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