Flood perception and mitigation: the role of severity, agency, and experience in the purchase of flood protection, and the communication of flood information

Article


Soane, E., Schubert, I., Challenor, P., Lunn, R., Narendran, S. and Pollard, S. 2010. Flood perception and mitigation: the role of severity, agency, and experience in the purchase of flood protection, and the communication of flood information. Environment and Planning A. 42 (12), pp. 3023-3038. https://doi.org/10.1068/a43238
AuthorsSoane, E., Schubert, I., Challenor, P., Lunn, R., Narendran, S. and Pollard, S.
Abstract

Protection of human life and property from flooding is a strategic priority in the UK. We examine how to encourage home owners to protect themselves and their residences. A model of factors that influence the decision to buy flood-protection devices is tested using survey data from 2109 home owners. The results show that the majority of respondents have not purchased domestic flood protection (N = 1732; 82.1%). Purchase of flood-protection devices was influenced by age; perceived seriousness; and beliefs about, and trust in, the role of regulators in managing flooding. In younger respondents the perceived seriousness of the dangers of flooding acted as precursors and barriers to action depending on individual sense of responsibility and agency. The second part of the study examines responsiveness to information. Information about flooding alone was insufficient to promote behavioural change, particularly among people who had not experienced a flood or who believed that they were not in a flood zone. Implications for understanding flood protection, managing agency issues, and flood-communication campaigns are discussed.

JournalEnvironment and Planning A
Journal citation42 (12), pp. 3023-3038
ISSN1472-3409
0308-518X
Year2010
PublisherSAGE Publications
Digital Object Identifier (DOI)https://doi.org/10.1068/a43238
Publication dates
PrintDec 2010
Publication process dates
Deposited17 Nov 2016
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