Matching Demand and Offer in On-line Provision: a Longitudinal Study of Monster.com

When considering the jobs market, changes or
recurring trends for skilled employees expressed by employers’
needs have a tremendous impact on the evolution of website
content. On-line jobs sites adverts, academic institutions and
professional development “standard bodies” all share those needs
as their common driver for contents evolution.
This paper aims, on one hand, to discuss and to analyse how
current needs and requirements (“demand”) of IT skills in the
UK job market drive the contents of different types of websites,
in turn analysing whether this demand changes and how. On
the other hand, it is studied what the UK higher education
institutions have to offer to fulfill this demand.
The results found analysing the evolution of the largest on-line
job centre (www.monster.com), and the websites of selected UK
academic institutions, demonstrate that often what is requested
by UK industries is not clearly offered by UK institutions. Given
the prominence of monster.com in the global economy, these
results could provide a meaningful starting point to support
curricula development in UK, as much as worldwide.

Citation:
Capiluppi, A., Baravalle, A. (2010) ‘Matching Demand and Offer in On-line Provision: a Longitudinal Study of Monster.com’ WSE 2010 Proceedings the 12th IEEE International Symposium on Web Systems Evolution (WSE 2010) September 17-18, 2010; Timisoara, Romania..