Turning to Flirting: Politics and the Pleasures of Boris Johnson
Yates, Candida 2010. Turning to Flirting: Politics and the Pleasures of Boris Johnson. London University of East London, London East Research Institute.
Johnson is often cited as the celebrity politician par excellence, whose eccentric yet charismatic persona provides an antidote to the technocratic, managerial style closely associated with New Labour governments since 1997. Johnson’s image is meant to be that of an un-spun ‘Tory toff’, whose brand of English eccentricity is said to appeal to people across party political lines.
|Keywords||promotional culture; psychosocial; spin; celebrity politics; Olympic politics; Team GB|
|Publisher||University of East London, London East Research Institute|
|Place of publication||London|
|Web address (URL)||http://www.uel.ac.uk/risingeast/essays/2010-02-17.htm|
|17 Feb 2010|
|Publication process dates|
|Deposited||21 Apr 2011|
|Series||Rising East Essays|
|Journal||Rising East Essays|
|Journal citation||2 (1)|
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