Website Design Guidelines: High Power Distance and High-Context Culture

Article


Ahmed, Tanveer, Mouratidis, Haralambos and Preston, David 2009. Website Design Guidelines: High Power Distance and High-Context Culture. International Journal of Cyber Society and Education. 2 (1), pp. 47-60.
AuthorsAhmed, Tanveer, Mouratidis, Haralambos and Preston, David
Abstract

This paper aims to address the issue of offering a culturally adapted website for a
local audience. To date, the vast majority of studies in the website design arena have
examined mainly Western and American (low power distance and low context) culture,
disregarding possible cultural discrepancies. This study fills this gap and explores the key cultural parameters that are likely to have an impact on local website design for Asian-Eastern culture, in a high power distance and high context, correlating with both Hofstede’s and Hall’s cultural dimensions. It also reviews how website localisation may be accomplished more effectively by extracting the guidelines from two different yet compatible cultural dimensions: high power distance and high context.

Keywordsculturally adapted; website design; Hall; Hofstede; Asian-Eastern culture; useability
JournalInternational Journal of Cyber Society and Education
Journal citation2 (1), pp. 47-60
ISSN1995-6649
Year2009
Publisher's version
License
CC BY-ND
Web address (URL)http://hdl.handle.net/10552/343
Publication dates
PrintJun 2009
Publication process dates
Deposited19 Oct 2009
Additional information

Citation:
Ahmed, T., Mouratidis, H., Preston, D. (2009) ‘Website Design Guidelines: High Power Distance and High-Context Culture’ International Journal of Cyber Society and Education 2 (1) 47-60.

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