Website Design and Localisation: A Content Analysis of Malaysian Universities Websites

Conference paper


Ahmed, Tanveer, Mouratidis, Haralambos and Preston, David 2008. Website Design and Localisation: A Content Analysis of Malaysian Universities Websites. Proceedings of Advances in Computing and Technology. (AC&T) The School of Computing and Technology 3rd Annual Conference University of East London pp. 119-127
AuthorsAhmed, Tanveer, Mouratidis, Haralambos and Preston, David
TypeConference paper
Abstract

Design of a neutral and universal website for all countries and cultures is yet a challenging
task. It appears that there is a need for a local website to address a particular culture. To some extent,
culture dimensions can be applied to identify differences amongst cultures that may have an effect on
how people make decisions. This study is a form of continuation of the previous study (Ahmed,
Mouratidis and Preston, 2007). It applies simultaneously Hofstede’s individualism/collectivism,
power distance and Hall’s High/Low-context cultural dimensions as the main guideline to examine
the evidence of the Malaysian culture on selected local universities’ websites. A content analysis of
Malaysian universities’ web pages highlights a considerable reflection in representing its cultural
values on the local websites.

Keywordsuniversity website design; website design characteristics; cultural dimensions; higher education; Malaysia
Year2008
ConferenceProceedings of Advances in Computing and Technology
Publisher's version
License
CC BY-ND
Publication dates
Print2008
Publication process dates
Deposited26 Jul 2010
Web address (URL)http://www.uel.ac.uk/act/proceedings/documents/ACT08.pdf
http://hdl.handle.net/10552/900
Additional information

Citation:
Ahmed, T., Mouratidis, H., Preston, D. (2008) ‘Website Design and Localisation: A Content Analysis of Malaysian Universities Websites’ Proceedings of Advances in Computing and Technology, (AC&T) The School of Computing and Technology 3rd Annual Conference, University of East London, pp.119-127.

Place of publicationUniversity of East London
Page range119-127
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https://repository.uel.ac.uk/item/86568

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