A complexity view of organisational reputation

Article


Piranfar, Hosein and Matthews, Robin 2008. A complexity view of organisational reputation. International Journal of Environmental Technology and Management. 8 (1), pp. 87-102.
AuthorsPiranfar, Hosein and Matthews, Robin
Abstract

This paper looks at the concept of reputation from four angles: costbenefit, semiotics, quality and complexity. The complexity outlook may include all the other approaches in certain conditions but is in comparison wider, deeper, evolutionary and more fickle. It can embrace apparently contradictory states that evolve through interaction. The focus is on ambiguity, one of the less-known principles of complexity and is argued that it can act as a stem cell to build sustainable reputation. Two cases from industry are reviewed.

Keywordsambiguity; complexity; quality; organisational reputation; semiotics; cost-benefit; sustainable reputation
JournalInternational Journal of Environmental Technology and Management
Journal citation8 (1), pp. 87-102
ISSN1466-2132
Year2008
Accepted author manuscript
License
CC BY-ND
Digital Object Identifier (DOI)doi:10.1504/IJETM.2008.016300
Publication dates
Print2008
Publication process dates
Deposited31 Jul 2009
Additional information

Citation:
Piranfar, H., Matthews, R. (2008) ‘A complexity view of organisational reputation’ International Journal of Environmental Technology and Management 8 (1) 87-102.

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