Exploration into the Strategic Role of Designers and Academics in Shaping Collaborative New Product Development Across Supply Chains, Towards a New Methodology
Wilkinson, Mark 2000. Exploration into the Strategic Role of Designers and Academics in Shaping Collaborative New Product Development Across Supply Chains, Towards a New Methodology. Thesis University of East London
This investigation starts from the hypothesis that a new approach to new product development is required to meet the future requirements and expectations of customers and consumers and product and service providers. The investigation focuses upon domestic food refrigeration and its position within the retail food supply chain, with the domestic refrigerator as an example of a mature product, the future development of which, it is argued, may depend upon a new approach to new product development.
|Keywords||domestic food refrigeration; marketing; white goods|
|Web address (URL)||http://hdl.handle.net/10552/685|
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|Deposited||29 Mar 2010|
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