Examining Challenges Impacting Mobile Money Penetration Levels in Somalia: The Case of Zaad in Mogadishu
Ibrahim, H. 2019. Examining Challenges Impacting Mobile Money Penetration Levels in Somalia: The Case of Zaad in Mogadishu. Masters Thesis University of East London Royal Docks School of Business and Law
2019 dissertation for MSc. The study is intended to examine the challenges that impact on Mobile Money Services (MMS) penetration in the outskirts of the Somali Capital City, Mogadishu. The study presumes that there are challenges and limitations, which influence the adoption and use of MMS technology ensuing onto low levels of penetration. This research is significant because Somalia has been undergoing a civil war for many years, there are few banks and majority of the population relies on MMS.
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|Deposited||09 Oct 2019|
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