Social Media Influencers: Exploratory Analysis on the Relationships Between Female Millennials and Influencers
Gajewski, B. 2019. Social Media Influencers: Exploratory Analysis on the Relationships Between Female Millennials and Influencers. Masters Thesis University of East London Royal Docks School of Business and Law
2019 dissertation for MSc. Purpose – Firstly, the purpose of this study is to investigate the motivations of female millennials to interact with social media influencers (SMIs). Furthermore, it aims to explore how the commercial side of influencers impacts female millennials’ trust towards the influencer. Ultimately, the study aims to explore the relationships created between female millennials and social media influencers.
File Access Level
|Publication process dates|
|Deposited||09 Oct 2019|
25views this month
6downloads this month