Creating value for whom? Digitization and governance practices of nontraditional export firms in Africa
Article
Atiase, V. Y., Agbanyo, S., Ameh, J, K., Sambian, R. M. and Ganza, P. 2022. Creating value for whom? Digitization and governance practices of nontraditional export firms in Africa. Strategic Change. 31 (1), pp. 31-44. https://doi.org/10.1002/jsc.2478
Authors | Atiase, V. Y., Agbanyo, S., Ameh, J, K., Sambian, R. M. and Ganza, P. |
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Abstract | The nontraditional export (NTE) sector promises to be the antidote to Africa's economic woes in the face of dwindling traditional exports. Adopting Porter's Value Chain Framework and a case study design, we explore how alcoholic beverage companies in the African NTE sector could create value in their upstream, midstream, and downstream value chain activities through effective governance and digitization. In exploring these intricacies of governance and digitization within African global value chains (GVCs), we draw on two major case studies, Diageo South Africa and Kasapreko Ghana Limited. Our study shows that the NTE sector can contribute to both economic and social upgrading activities, contribute to industrialization and create international competitiveness for African firms. Second, GVC governance and digitization, even though still at its infant stages in Africa, has the potential to propel economic value through the NTE sector. |
Keywords | Africa; Diageo; global value chain; Kasapreko; nontraditional exports; upgrading |
Journal | Strategic Change |
Journal citation | 31 (1), pp. 31-44 |
ISSN | 1086-1718 |
1099-1697 | |
Year | 2022 |
Publisher | Wiley |
Accepted author manuscript | License File Access Level Anyone |
Digital Object Identifier (DOI) | https://doi.org/10.1002/jsc.2478 |
Publication dates | |
Online | 19 Jan 2022 |
Jan 2022 | |
Publication process dates | |
Deposited | 14 Aug 2024 |
Copyright holder | © 2024, Wiley |
Copyright information | This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions. This article may not be enhanced, enriched or otherwise transformed into a derivative work, without express permission from Wiley or by statutory rights under applicable legislation. Copyright notices must not be removed, obscured or modified. The article must be linked to Wiley’s version of record on Wiley Online Library and any embedding, framing or otherwise making available the article or pages thereof by third parties from platforms, services and websites other than Wiley Online Library must be prohibited. |
Additional information | This is the peer reviewed version of the following article: Atiase, V. Y., Agbanyo, S., Ameh, J. K., Sambian, R. M., & Ganza, P. (2022). Creating value for whom? Digitization and governance practices of nontraditional export firms in Africa. Strategic Change, 31(1), 31–44, which has been published in final form at https://doi.org/10.1002/jsc.2478 |
https://repository.uel.ac.uk/item/8x364
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Accepted author manuscript
The Global Value Chain and the African Non-Traditional Export Sector_.pdf | ||
License: Wiley Terms and Conditions for Use of Self-Archived Versions | ||
File access level: Anyone |
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