Creating value for whom? Digitization and governance practices of nontraditional export firms in Africa

Article


Atiase, V. Y., Agbanyo, S., Ameh, J, K., Sambian, R. M. and Ganza, P. 2022. Creating value for whom? Digitization and governance practices of nontraditional export firms in Africa. Strategic Change. 31 (1), pp. 31-44. https://doi.org/10.1002/jsc.2478
AuthorsAtiase, V. Y., Agbanyo, S., Ameh, J, K., Sambian, R. M. and Ganza, P.
Abstract

The nontraditional export (NTE) sector promises to be the antidote to Africa's economic woes in the face of dwindling traditional exports. Adopting Porter's Value Chain Framework and a case study design, we explore how alcoholic beverage companies in the African NTE sector could create value in their upstream, midstream, and downstream value chain activities through effective governance and digitization. In exploring these intricacies of governance and digitization within African global value chains (GVCs), we draw on two major case studies, Diageo South Africa and Kasapreko Ghana Limited. Our study shows that the NTE sector can contribute to both economic and social upgrading activities, contribute to industrialization and create international competitiveness for African firms. Second, GVC governance and digitization, even though still at its infant stages in Africa, has the potential to propel economic value through the NTE sector.

KeywordsAfrica; Diageo; global value chain; Kasapreko; nontraditional exports; upgrading
JournalStrategic Change
Journal citation31 (1), pp. 31-44
ISSN1086-1718
1099-1697
Year2022
PublisherWiley
Accepted author manuscript
License
File Access Level
Anyone
Digital Object Identifier (DOI)https://doi.org/10.1002/jsc.2478
Publication dates
Online19 Jan 2022
PrintJan 2022
Publication process dates
Deposited14 Aug 2024
Copyright holder© 2024, Wiley
Copyright informationThis article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions. This article may not be enhanced, enriched or otherwise transformed into a derivative work, without express permission from Wiley or by statutory rights under applicable legislation. Copyright notices must not be removed, obscured or modified. The article must be linked to Wiley’s version of record on Wiley Online Library and any embedding, framing or otherwise making available the article or pages thereof by third parties from platforms, services and websites other than Wiley Online Library must be prohibited.
Additional information

This is the peer reviewed version of the following article: Atiase, V. Y., Agbanyo, S., Ameh, J. K., Sambian, R. M., & Ganza, P. (2022). Creating value for whom? Digitization and governance practices of nontraditional export firms in Africa. Strategic Change, 31(1), 31–44, which has been published in final form at https://doi.org/10.1002/jsc.2478

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Accepted author manuscript
The Global Value Chain and the African Non-Traditional Export Sector_.pdf
License: Wiley Terms and Conditions for Use of Self-Archived Versions
File access level: Anyone

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