Consumer Multicultural Identity Affiliation: Reassessing Identity Segmentation in Multicultural Markets
Article
Kipnis, Eva, Demangeot, Catherine, Pullig, Chris and Broderick, A. 2019. Consumer Multicultural Identity Affiliation: Reassessing Identity Segmentation in Multicultural Markets. Journal of Business Research. 98, pp. 126-141. https://doi.org/10.1016/j.jbusres.2018.11.056
Authors | Kipnis, Eva, Demangeot, Catherine, Pullig, Chris and Broderick, A. |
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Abstract | The increasing intra-national diversity of many modern markets poses challenges to identity |
Journal | Journal of Business Research |
Journal citation | 98, pp. 126-141 |
ISSN | 0148-2963 |
Year | 2019 |
Publisher | Elsevier |
Accepted author manuscript | License |
Digital Object Identifier (DOI) | https://doi.org/10.1016/j.jbusres.2018.11.056 |
Web address (URL) | https://doi.org/10.1016/j.jbusres.2018.11.056 |
Publication dates | |
29 Jan 2019 | |
Publication process dates | |
Deposited | 06 Dec 2018 |
Accepted | 29 Nov 2018 |
Accepted | 29 Nov 2018 |
Copyright information | © 2018 Elsevier |
https://repository.uel.ac.uk/item/844x7
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