Prof Amanda Broderick


NameProf Amanda Broderick
Job titleVice-Chancellor & President
Email addressabroderick@uel.ac.uk
Research instituteUEL

Research outputs

Engaging customers during a website visit: a model of website customer engagement

Demangeot, Catherine and Broderick, A. 2016. Engaging customers during a website visit: a model of website customer engagement. International Journal of Retail & Distribution Management. 44 (8), pp. 814-839.

Investigating the effects of smart technology on customer dynamics and customer experience

Foroudi, Pantea, Gupta, Suraksha, Sivarajah, Uthayasankar and Broderick, A. 2018. Investigating the effects of smart technology on customer dynamics and customer experience. Computers in Human Behavior. 80, pp. 271-282.

Consumer Multicultural Identity Affiliation: Reassessing Identity Segmentation in Multicultural Markets

Kipnis, Eva, Demangeot, Catherine, Pullig, Chris and Broderick, A. 2019. Consumer Multicultural Identity Affiliation: Reassessing Identity Segmentation in Multicultural Markets. Journal of Business Research. 98, pp. 126-141.
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