Prof Amanda Broderick
| Name | Prof Amanda Broderick |
|---|---|
| Job title | Vice-Chancellor & President |
| Email address | abroderick@uel.ac.uk |
| Research institute | UEL |
Research outputs
Consumer Multicultural Identity Affiliation: Reassessing Identity Segmentation in Multicultural Markets
Kipnis, Eva, Demangeot, Catherine, Pullig, Chris and Broderick, A. 2019. Consumer Multicultural Identity Affiliation: Reassessing Identity Segmentation in Multicultural Markets. Journal of Business Research. 98, pp. 126-141. https://doi.org/10.1016/j.jbusres.2018.11.056Investigating the effects of smart technology on customer dynamics and customer experience
Foroudi, Pantea, Gupta, Suraksha, Sivarajah, Uthayasankar and Broderick, A. 2018. Investigating the effects of smart technology on customer dynamics and customer experience. Computers in Human Behavior. 80, pp. 271-282. https://doi.org/10.1016/j.chb.2017.11.014Engaging customers during a website visit: a model of website customer engagement
Demangeot, Catherine and Broderick, A. 2016. Engaging customers during a website visit: a model of website customer engagement. International Journal of Retail & Distribution Management. 44 (8), pp. 814-839. https://doi.org/10.1108/IJRDM-08-2015-01241124
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