Craving Assemblages: Consciousness and Chocolate Desire

Article


Lara, A. 2018. Craving Assemblages: Consciousness and Chocolate Desire. Capacious: Journal for Emerging Affect Inquiry. 1 (2), pp. 38-57.
AuthorsLara, A.
Abstract

In this paper, I use the case of a craving for chocolate to explain that a craving is
a desire for food emerging from a process whose components exceed conscious
awareness, and thus the idea that desire is something that can always be conscious
-
ly controlled and resisted must be overcome. Drawing on Deleuze and Guattari’s
notion of assemblage, I propose that understanding desire requires considering
the distribution and heterogeneity of agencies participating in the event of the
production of desire. I will suggest that the role of the brain in the production and
reproduction of desire is crucial if we want to develop more sophisticated ways to
consciously deal with our desire for food. I will introduce the difference between
molar and molecular strata of organization operating within the assemblage of
the craving to understand what kind of process should be triggered in order to
deal with our desire for food. I end the paper by suggesting that focusing on
the aesthetic properties of food in the generation of pleasure can be a powerful
conscious resource for producing what Malabou calls brain plasticity.

JournalCapacious: Journal for Emerging Affect Inquiry
Journal citation1 (2), pp. 38-57
ISSN1720870268
978-1720870265
Year2018
PublisherCapacious: Journal for Emerging Affect Inquiry
Publisher's version
License
Digital Object Identifier (DOI)doi:10.22387/CAP2017.10
Web address (URL)https://doi.org/10.22387/CAP2017.10
Publication dates
Online18 Dec 2017
PrintJun 2018
Publication process dates
Deposited27 Sep 2018
Accepted01 Nov 2017
Accepted01 Nov 2017
Copyright information© 2018 The author
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