Matching website and audience personalities: the case of music artist marketing

Book chapter

Springer, P. 2017. Matching website and audience personalities: the case of music artist marketing. in: Moss, Gloria (ed.) Personality, Design and Marketing: Matching Design to Customer Personal Preferences Routledge.

Publication dates
Authors	Springer, P.
Editors	Moss, Gloria
Abstract	This is an Accepted Manuscript of a book chapter published by Routledge in Personality, Design and Marketing on 20.01.17, available online: https://www.routledge.com/Personality-Design-and-Marketing-Matching-...
Book title	Personality, Design and Marketing: Matching Design to Customer Personal Preferences
Year	2017
Publisher	Routledge
Print	20 Jan 2017
Publication process dates
Deposited	09 Aug 2017
ISBN	9780566087844
Web address (URL)	https://www.routledge.com/Personality-Design-and-Marketing-Matching-Design-to-Customer-Personal/Moss/p/book/9780566087844
Accepted author manuscript	Personal expression and personality P Springer FINAL + AMENDS 1.pdf

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