Matching website and audience personalities: the case of music artist marketing

Book chapter


Springer, P. 2017. Matching website and audience personalities: the case of music artist marketing. in: Moss, Gloria (ed.) Personality, Design and Marketing: Matching Design to Customer Personal Preferences Routledge.
AuthorsSpringer, P.
EditorsMoss, Gloria
Abstract

This is an Accepted Manuscript of a book chapter published by Routledge in Personality, Design and Marketing on 20.01.17, available online:
https://www.routledge.com/Personality-Design-and-Marketing-Matching-...

Book titlePersonality, Design and Marketing: Matching Design to Customer Personal Preferences
Year2017
PublisherRoutledge
Publication dates
Print20 Jan 2017
Publication process dates
Deposited09 Aug 2017
ISBN9780566087844
Web address (URL)https://www.routledge.com/Personality-Design-and-Marketing-Matching-Design-to-Customer-Personal/Moss/p/book/9780566087844
Accepted author manuscript
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https://repository.uel.ac.uk/item/84x65

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