Five Most Influential Digital Campaigns

Article


Springer, P. 2014. Five Most Influential Digital Campaigns. Admap. 45 (1), pp. 16-17.
AuthorsSpringer, P.
Abstract

This article lists the five most influential digital campaigns of the 2000s, finding that three approaches create the greatest success: creating your own digital challenges, incentivising following, and putting consumers first before adapting technology to them.
The five campaigns referenced are Burger King's Subservient Chicken, Dove's Campaign for Real Beauty, Obama's online Presidential campaigns, Tsingtao Beer's i-cheerleaders, and Metro Trains' 'Dumb Ways to Die'.

JournalAdmap
Journal citation45 (1), pp. 16-17
ISSN0001-8295
Year2014
PublisherWorld of Advertising Research Council (WARC)
Web address (URL)https://www.warc.com/SubscriberContent/9acec3a3-2e25-4e44-b1a1-74b0d2d31f86
Publication dates
PrintJan 2014
Publication process dates
Deposited09 Aug 2017
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https://repository.uel.ac.uk/item/85v06

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