Five Most Influential Digital Campaigns
Springer, P. 2014. Five Most Influential Digital Campaigns. Admap. 45 (1), pp. 16-17.
This article lists the five most influential digital campaigns of the 2000s, finding that three approaches create the greatest success: creating your own digital challenges, incentivising following, and putting consumers first before adapting technology to them.
|Journal citation||45 (1), pp. 16-17|
|Publisher||World of Advertising Research Council (WARC)|
|Web address (URL)||https://www.warc.com/SubscriberContent/9acec3a3-2e25-4e44-b1a1-74b0d2d31f86|
|Publication process dates|
|Deposited||09 Aug 2017|
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