Various Joyful Encounters with the Dystopias of Affective Capitalism
Sampson, T. 2016. Various Joyful Encounters with the Dystopias of Affective Capitalism. Ephemera: Theory and Politics in Organization. 16 (4), pp. 51-74.
This article contends that what appear to be the dystopic conditions of affective capitalism are just as likely to be felt in various joyful encounters as they are in atmospheres of fear associated with post 9/11 securitization. Moreover, rather than grasping these joyful encounters with capitalism as an ideological trick working directly on cognitive systems of belief, they are approached here by way of a repressive affective relation a population establishes between politicized sensory environments and what Deleuze and Guattari (1994) call a brain-becoming-subject. This is a radical relationality (Protevi, 2010) understood in this context as a mostly nonconscious brain-somatic process of subjectification occurring in contagious sensory environments populations become politically situated in. The joyful encounter is not therefore merely an ideological manipulation of belief, but following Gabriel Tarde (as developed in Sampson, 2012), belief is always the object of desire.
|Journal||Ephemera: Theory and Politics in Organization|
|Journal citation||16 (4), pp. 51-74|
|Publisher||University of Leicester, University of Essex|
|Web address (URL)||http://www.ephemerajournal.org/sites/default/files/pdfs/issue/16-4ephemera-nov16.pdf|
|01 Nov 2016|
|Publication process dates|
|Deposited||13 Jul 2015|
|Accepted||16 Apr 2015|
|Copyright information||© 2016 The author|
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