Throwaway History: Brand Ephemera and Consumer Culture
Article
Heller, Michael and Kelly, A. 2014. Throwaway History: Brand Ephemera and Consumer Culture. Journal of Macromarketing. 35 (3), pp. 397-406.
Authors | Heller, Michael and Kelly, A. |
---|---|
Abstract | In this article, we consider how brand artifacts and ephemera can be used to understand social and cultural history. We present an |
Journal | Journal of Macromarketing |
Journal citation | 35 (3), pp. 397-406 |
ISSN | 1552-6534 |
0276-1467 | |
Year | 2014 |
Publisher | SAGE |
Accepted author manuscript | License CC BY |
Web address (URL) | http://dx.doi.org/10.1177/0276146714555134 |
Publication dates | |
03 Dec 2014 | |
Publication process dates | |
Deposited | 01 Jun 2015 |
Accepted | 14 Nov 2014 |
Copyright information | © The Authors 2014 |
https://repository.uel.ac.uk/item/8582y
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