Dr Aidan Kelly


NameDr Aidan Kelly
Job titleSenior Lecturer
Email addressa.j.kelly@uel.ac.uk
Research instituteBusiness & Law

Research outputs

Brand Blunders and Race in Advertising: Issues, Implications, and Potential Actions from a Macromarketing Perspective

Yoon, H. and Kelly, A. 2023. Brand Blunders and Race in Advertising: Issues, Implications, and Potential Actions from a Macromarketing Perspective. Journal of Macromarketing. 43 (3), pp. 403-417. https://doi.org/10.1177/02761467231178550

Corporate Brand Activism: An Exploration of Advertising Polysemy and Online Interpretive Communities

Kelly, A. and Yoon, H. 2023. Corporate Brand Activism: An Exploration of Advertising Polysemy and Online Interpretive Communities. EMAC 2023: The 52nd European Marketing Academy Annual Conference. University of Southern Denmark 23 May - 26 Oct 2023 European Marketing Academy.

Book Review: Rethinking Advertising as Paratextual Communication

Kelly, A. 2022. Book Review: Rethinking Advertising as Paratextual Communication. Consumption, Markets and Culture. 25 (5), pp. 498-500. https://doi.org/DOI:10.1080/10253866.2022.2095372

Throwaway History: Brand Ephemera and Consumer Culture

Heller, M. and Kelly, A. 2014. Throwaway History: Brand Ephemera and Consumer Culture. Journal of Macromarketing. 35 (3), pp. 397-406.
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