Consumption's Potent Political Purchase (or why the study of consumption is political)
Nava, M. 2002. Consumption's Potent Political Purchase (or why the study of consumption is political). Times Higher Education.
This article, published in the Times Higher in response to a critique of cultural studies work on consumption, makes the case that the topic was for many years ignored or trivialised by social and political theorists because of the privileging of production and the neglect of demand; because of an elitist disdain for mass culture and the world of commerce, and because of its association with the labour and imagined pleasures of women. It goes on to describe the multi-pronged recovery of the subject and its centrality to feminist theory, to citizenship and to political activism.
|consumption; cultural studies; cultures of consumption; media studies; Feminists; the Frankfurt School; Adorno; Horkheimer; advertising; modern commerce; mass culture; semiotics
|Times Higher Education
|Accepted author manuscript
|Web address (URL)
|20 Dec 2002
|Publication process dates
|06 Apr 2009
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