#Nationalism: the ethno-nationalist populism of Donald Trump’s Twitter communication

In this article, we explore the ethno-nationalist populism of Donald Trump’s Twitter communication during the 2016 presidential campaign. We draw on insights from ethno-symbolism – a perspective within nationalism studies – to analyse all 5,515 tweets sent by Trump during the campaign. We find that ethno-nationalist and populist themes were by far the most important component of Trump’s tweets, and that these themes built upon long-standing myths and symbols of an ethnic conception of American identity. In sum, Trump’s tweets depicted a virtuous white majority being threatened by several groups of immoral outsiders, who were identified by their foreignness, their religion, and their self-interestedness. The struggle against these groups was framed as a mission to restore America to a mythical golden age – to “Make America Great Again.”