Towards the exploration of Gender awareness in Human-centred design

Conference paper


Khayamian Esfahani, B., Morris, R. and Erickson, M. 2019. Towards the exploration of Gender awareness in Human-centred design. Academy for Design Innovation Management: 2019 London. London, UK 18 - 21 Jun 2019 Academy for Design Innovation Management. https://doi.org/10.33114/adim.2019.02.416
AuthorsKhayamian Esfahani, B., Morris, R. and Erickson, M.
TypeConference paper
Abstract

The primary aim of the human-centred design (HCD) approach is to identify the user needs. However, we argue that there is a lack of understanding of, and even awareness of, gender in HCD. This approach sees gender as static and stable regarding male or female such that the implication of principles in products, systems or services appeals to one gender or another linking gender differences, and stereotypes. To illustrate this, the investigation was conducted in the context of fostering sun protection behaviour in young men. Participatory design sessions were deployed to investigate the role of gender in the HCD and how it can be used to foster sun protection behaviour. We have concluded with the development of a novel gender aware HCD approach which opens avenues for design research and practice for increasing emphasis on the influence of the designer’s own gender and their gendered perceptions in their designs.

Year2019
ConferenceAcademy for Design Innovation Management: 2019 London
PublisherAcademy for Design Innovation Management
Publisher's version
License
File Access Level
Anyone
Publication dates
Print04 Nov 2019
Publication process dates
AcceptedApr 2019
Deposited19 Mar 2020
JournalConference Proceedings of the Academy for Design Innovation Management
Journal citation2 (1), pp. 275-285
ISSN2632-0045
ISBN978-1912769025
Digital Object Identifier (DOI)https://doi.org/10.33114/adim.2019.02.416
Web address (URL)https://doi.org/10.33114/adim.2019.02.416
Copyright holder© 2019 Conference proceedings of the Academy for Design Innovation Management
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