The Importance of Product Language: An Exploratory Study of Smartwatches for Remote Healthcare

The rise in wearable technologies that track health data is evolving at an increasing pace linking personal devices such as mobile devices and smartwatches for remote healthcare. This transformation is creating new opportunities for designers to improve user experience with wearable devices for healthcare. An essential dimension of user experience is associated with optimising human-centred design principles to develop targeted interventions to enhance user interaction with a product. Those principles, including affordances in a product, system or service, resulting in improved engagement, making wearable devices more desirable. An exploratory study was conducted and demonstrated a constructive relationship between the product language and understanding the role of gender to facilitate user engagement in the context of smartwatches. The results of our study suggest that the inclusion of gender has substantial potential to optimise user engagement with wearable devices and concludes with a path forwards for design research to promote gender awareness in product language for health promotion.

The final publication is available at Springer via https://doi.org/10.1007/978-3-030-80091-8_9.