Improving Health and Efficiency With Strategic Social Media Use in Health Organizations: A Critical Review of the Status Quo

Book chapter


Aydin, G. 2021. Improving Health and Efficiency With Strategic Social Media Use in Health Organizations: A Critical Review of the Status Quo. in: Information Resources Management Association (ed.) Research Anthology on Public Health Services, Policies, and Education IGI Global. pp. 127-148
AuthorsAydin, G.
EditorsInformation Resources Management Association
Abstract

The emergence of social networking systems as mainstream applications and an inherent element of daily life is a phenomenon observed throughout the world as the worldwide social media users exceeds 2.7 billion. Similar to other sectors, healthcare organizations have also started benefiting from social media in distinct ways such as collecting feedback, educating, communicating and supporting patients and citizens. Social networks can act as remarkable channels for healthcare providers, governmental institutions, pharmaceutical companies, hospitals and others to educate, communicate to, listen, connect to and engage existing and potential customers, patients, physicians and healthcare professionals. Despite the various benefits offered, health institutions, health professionals and stakeholders are reluctant to utilize social media due to several barriers and lack of expertise. This chapter aims to provide a better understanding on the ways healthcare companies can utilize social networks in detail to overcome use barriers and obtain related benefits.

Keywordssocial media; health management; social media in healthcare; strategic social media; social networks in healthcare
Book titleResearch Anthology on Public Health Services, Policies, and Education
Page range127-148
Year2021
PublisherIGI Global
File
License
File Access Level
Anyone
Publication dates
Print2021
ISBN9781799889601
9781799889618
Digital Object Identifier (DOI)https://doi.org/10.4018/978-1-7998-8960-1.ch006
Copyright holder© 2021 IGI Global
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