A call for clarity and reflection in the field of health, wellness and wellbeing coaching

Since the Covid-19 Pandemic there has been a renewed interest in health and wellbeing across all sectors of society. This has been reflected in the growing interest in health, wellness and wellbeing coaching research and practice. Whilst these terms are often used interchangeably or are even conflated, they reflect distinct practices, based on specific paradigms and body of knowledge. This paper explores these differences and calls for more clarity in the conceptualisation of these areas of coaching. It argues that, although complementary, health and wellness coaching and wellbeing coaching are deployed in different contexts and with distinct aims. The paper recognises that more discussions are needed among coaching psychology professionals and scholars to support advancements in this field.