StarHub's focus on mobile and broadband services

This chapter examines how StarHub faced these challenges and overcame them with its strategic focus on quality, customer service, and innovation. To tackle this challenge, StarHub undertook significant investments in its network infrastructure, aiming to provide faster and more dependable broadband and mobile services. StarHub confronted this challenge by introducing a diverse array of flexible mobile and broadband plans, allowing for customisation to cater to the unique needs of individual customers. According to Tan et al., regulatory compliance is a key factor influencing customer trust and loyalty in the telecommunications industry, as it reflects the extent to which firms adhere to ethical standards and safeguard customer interests. StarHub has proven itself as a leader in the mobile and broadband industry in Singapore, thanks to its relentless efforts to improve its quality, customer service, and innovation.