Dr Kent Le
| Name | Dr Kent Le |
|---|---|
| ORCID | https://orcid.org/0000-0001-5740-7395 |
| Job title | Senior Lecturer |
| Email address | kent@uel.ac.uk |
| Research institute | Arts & Creative Industries |
Research outputs
Finding sustainable growth factors for global luxury brands post-pandemic: a qualitative study
Le, K. 2024. Finding sustainable growth factors for global luxury brands post-pandemic: a qualitative study. The 12th International Conference on Contemporary Marketing issues. International Conference on Contemporary Marketing Issues.Entering a new era of luxury travel retail: how luxury brand managers can utilise the power of airports to luxury shoppers post-pandemic
Le, K. and Giulia, S. 2023. Entering a new era of luxury travel retail: how luxury brand managers can utilise the power of airports to luxury shoppers post-pandemic. 11th International Conference on Contemporary Marketing Issues. International Conference on Contemporary Marketing Issues.Impact of the pandemic on social media influencer marketing in fashion: a qualitative study
Le, K. and Aydin, G. 2022. Impact of the pandemic on social media influencer marketing in fashion: a qualitative study. Qualitative Market Research: An International Journal. 26 (4), pp. 449-469. https://doi.org/10.1108/QMR-11-2021-0133Using eco-labels to promote sustainable fashion: A study using costly signalling theory
Aydin, G. and Le, K. 2021. Using eco-labels to promote sustainable fashion: A study using costly signalling theory. 9th International Conference on Contemporary Marketing Issues. Virtual 03 - 05 Sep 2021 International Conference on Contemporary Marketing Issues.The Future of Influencer Marketing in Fashion Industry: A Qualitative Study of the Impacts of The Pandemic on Social Media Marketing Practices
Le, K. and Aydin, G. 2021. The Future of Influencer Marketing in Fashion Industry: A Qualitative Study of the Impacts of The Pandemic on Social Media Marketing Practices . 9th International Conference on Contemporary Marketing Issues. Virtual 03 - 05 Sep 2021 International Conference on Contemporary Marketing Issues.Global Business Strategies and Cultural Adaptation: Investigating the Internationalisation of Luxury Brands in China
Le, K. 2024. Global Business Strategies and Cultural Adaptation: Investigating the Internationalisation of Luxury Brands in China. PhD Thesis University of East London School of Arts and Creative Industries https://doi.org/10.15123/uel.8yxw2Fashion brands, influencers and followers – who are really influencing us? An analysis of social media influencers in the fashion marketing
Le, K. 2019. Fashion brands, influencers and followers – who are really influencing us? An analysis of social media influencers in the fashion marketing. 7th International Conference on Contemporary Marketing Issues. Heraklion, Crete, Greece 10 - 12 Jul 2019 International Conference on Contemporary Marketing Issues.586
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