Mr Kent Le

NameMr Kent Le
ORCIDhttps://orcid.org/0000-0001-5740-7395
Job titleSenior Lecturer
Email addresskent@uel.ac.uk
Research instituteArts & Creative Industries

Research outputs

Impact of the pandemic on social media influencer marketing in fashion: a qualitative study

Le, K. and Aydin, G. 2022. Impact of the pandemic on social media influencer marketing in fashion: a qualitative study. Qualitative Market Research: An International Journal. 26 (4), pp. 449-469. https://doi.org/10.1108/QMR-11-2021-0133
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