Dr Nathaniel Amoah

NameDr Nathaniel Amoah
ORCIDhttps://orcid.org/0000-0001-7728-1427
Job titleLecturer in Strategic Marketing
Email addressnamoah@uel.ac.uk
Research instituteBusiness & Law

Research outputs

The Relationship Between Campaign Quality and Performance in Google Ads: A Systematic Review

Shemshaki, M., Amoah, N., Bigi, A. and Bonera, M. 2025. The Relationship Between Campaign Quality and Performance in Google Ads: A Systematic Review . Journal of Marketing Analytics. p. In press.
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