Dr Nathaniel Amoah

NameDr Nathaniel Amoah
ORCIDhttps://orcid.org/0000-0001-7728-1427
Job titleLecturer in Strategic Marketing
Email addressnamoah@uel.ac.uk
Research instituteBusiness & Law

Research outputs

IFRS S1 and S2 Implementation Readiness in Emerging Markets: A Multi-Dimensional Assessment Framework and Market Readiness Index

Samuel Koranteng, F., Amoah, N., Addo, A., Agyemang, K., Gbadago, F., Adjaye-gyamfi, O., Agbemava, E., Agropah, F., Zaglago, L., Atiase , D. and Nooni, I. K. 2025. IFRS S1 and S2 Implementation Readiness in Emerging Markets: A Multi-Dimensional Assessment Framework and Market Readiness Index. Journal of Financial Reporting and Accounting. p. In press. https://doi.org/10.1108/JFRA-12-2024-0921

The Relationship Between Campaign Quality and Performance in Google Ads: A Systematic Review

Shemshaki, M., Amoah, N., Bigi, A. and Bonera, M. 2025. The Relationship Between Campaign Quality and Performance in Google Ads: A Systematic Review . Journal of Marketing Analytics. p. In press. https://doi.org/10.1057/s41270-025-00419-1
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