Capital and popular cinema: The dollars are coming!

Book


Vitali, V. 2016. Capital and popular cinema: The dollars are coming! Manchester Manchester University Press.
AuthorsVitali, V.
Abstract

While post-war popular cinema has traditionally been excluded from accounts of national cinemas, the last fifteen years have seen the academy’s gradual rediscovery of cult and, more, generally, popular films. Why, many years after their release, do we now deem these films worthy of study? The book situates ‘low’ film genres in their economic and culturally specific contexts (a period of unstable ‘economic miracles’ in different countries and regions) and explores the interconnections between those contexts, the immediate industrial-financial interests sustaining the films, and the films’ aesthetics. It argues that the visibility (or not) of popular genres in a nation’s account of its cinema is an indirect but demonstrable effect of the centrality (or not) of a particular kind of capital in that country’s economy. Through in-depth examination of what may at first appear as different cycles in film production and history – the Italian giallo, the Mexican horror film and Hindi horror cinema – Capital and popular cinema lays the foundations of a comparative approach to film; one capable of accounting for the whole of a national film industry’s production (‘popular’ and ‘canonic’) and applicable to the study of film genres globally.

Keywordscomparative film studies; Italian cinema; Mexican cinema; Indian cinema; film genres; horror film; giallo; modes of address; economy; aesthetics
Year2016
PublisherManchester University Press
Publication dates
PrintApr 2016
Publication process dates
Deposited15 May 2017
Place of publicationManchester
ISBN978-0-7190-9965-6
978-1-7849-9777-9
Digital Object Identifier (DOI)doi:10.7228/manchester/9780719099656.001.0001
Web address (URL)http://www.manchesteruniversitypress.co.uk/9780719099656/
Copyright holderValentina Vitali 2016
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