Online Community Variables that Determine its Success
Bunic, Tanja 2015. Online Community Variables that Determine its Success. Masters Thesis University of East London School of Business and Law
2015 dissertation for MSc International Marketing Management. Selected by academic staff as a good example of a masters level dissertation.
Purpose – The purpose of this research is to determine which elements of an Online Community (OC) are responsible for contributing to its success. This paper focuses on empirically exploring the variables of an online community and the effect these variables have on its success. This project also aims to establish which variables motivate users to start interacting and contributing to an OC. The main aim is to determine what variables if not all contribute to OC success and what it takes for a one-time user to become a loyal member of an OC.
|01 Sep 2015|
|Publication process dates|
|Deposited||20 Oct 2015|
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