Product placement in the UK: Media Promotion & Product Integration Project
Kolosova, Alina 2014. Product placement in the UK: Media Promotion & Product Integration Project. UEL Undergraduate Research Internships. University of East London.
Prize-winning poster from UEL undergraduate research internship, which was selected to represent UEL at the February 2015 ‘Posters in Parliament’ event, an exhibition of undergraduate research sponsored by the University of Central Lancashire (UCLan), the Higher Education Funding Council for England and the Higher Education Academy. For her internship Alina’s conducted research under the supervision of Dr Jonathan Hardy, a media policy expert from UEL’s School of Arts and Digital Industries. Their project explored the practice of product placement in the UK, which has been allowed in UK TV programmes since 2011.
|Conference||UEL Undergraduate Research Internships|
|Publisher||University of East London|
|Publication process dates|
|Deposited||02 Mar 2015|
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