Brand consumer relationship: How young female consumers of UK relate to their tobacco brands
Abid, Usman 2013. Brand consumer relationship: How young female consumers of UK relate to their tobacco brands. Masters Thesis University of East London Royal Docks Business School
2013 dissertation for MSc in International Business Management. Selected by academic staff as a good example of a masters level dissertation.
Tobacco consumption is a controversial habit in society. Govts around the world have made regulations against tobacco brands marketing so does in UK. There are different anti smoking campaigns in society to spread awareness about tobacco. But according to different research studies tobacco consumption has been increasing among young females in UK. There is mark difference in tobacco consumption from yester years. This is due to increasing awareness about health issues connected with tobacco use. Along with this increasing prices in this recession period has not affected tobacco consumption. Therefore aim of this study is to find out the actual nature of relationship between young female consumers with their tobacco brands. Despite the fact tobacco consumption causes health problems. Young females’ ratio of tobacco consumption in UK is increasing then male consumers. This is the main idea of taking this research. It is very interesting to find out relationship between young females and their tobacco brands. This research will focus upon understanding the nature of relationship between young female consumers and their respective tobacco brands. It will be an exploratory study and will add value to previous studies. Qualitative research method will be used. In depth semi structured interviews will be conducted to collect data. This data will be of 8 hrs and will be interpreted and analysed very comprehensively to meet objectives of the study. Scope of the study will be based upon London and East London.
|Publication process dates|
|Deposited||08 Nov 2013|
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