AIDS, the Problem of Representation, and Plurality in Derek Jarman's Blue

Derek Jarman's Blue did not explode onto the cinematic world in the full
glory of Hollywood hype. When the film was premiered at the Venice
Biennale in June 1993, McDonald's didn't organize a special promotion of
blue hamburgers, and Coca-Cola stuck to its red-colored cans and browncolored
drink. Nor were there dozens of photographers hustling for the
best shot of the sexiest star as the audience gathered at the Palazzo de
Cinema. No, the screening of Jarman's film passed quietly-just Jarman
himself, a single reporter, a small audience, and seventy-six minutes of
unchanging blue celluloid backed by a soundtrack about the director's
experience of living and dying with AIDS.

Citation:
Lawrence, T. (1997) ‘AIDS, the Problem of Representation, and Plurality in Derek Jarman's Blue’ Social Text, 52/53 (Autumn - Winter) 241-264.