Generic Business Process Model for SMEs in M-Commerce Based on Talabat’s Case Study

Conference paper


Safieddine, F. and Nakhoul, I. 2018. Generic Business Process Model for SMEs in M-Commerce Based on Talabat’s Case Study. 17th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2018. Kuwait City, Kuwait 30 Oct - 01 Nov 2018 Springer. doi:10.1007/978-3-030-02131-3_24
AuthorsSafieddine, F. and Nakhoul, I.
TypeConference paper
Abstract

SMEs face a variety of challenges in their attempts to keep up with the cyber revolution, even though SMEs are a major part of the world economy. In a previous publication, the authors established that ‘B2C’ model does not accurately represent or support SMEs in M-Commerce. Instead, the authors reviewed SMEs and SME supporting apps from mobile app marketplaces and suggested a model called ‘B2i2C’. In this model, the ‘i’, in the form of intermediary business entity are playing a vital role in SMEs breakthrough into M-Commerce. Following on, this paper reviews business processes to generate a generic model adaptable to a variety of SME related products and services. This paper presents the case study of Talabat, one of the most successful GCC e-business models that supports SMEs to have come out from Kuwait. The information collected from online resources, student placements and feedback from operation managers attempt to emulate the business process model for a variety of ‘B2i2C’ business models. The generic model is then tested against three different scenarios to identify the level of similarity. The results demonstrate a high degree of adaptability of the model and a major opportunity to explore in the area of SME supporting app in M-Commerce.

Year2018
Conference17th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2018
PublisherSpringer
Accepted author manuscript
License
File Access Level
Anyone
Publication dates
Online12 Oct 2018
Publication process dates
Deposited13 Nov 2019
ISSN0302-9743
Book titleChallenges and Opportunities in the Digital Era: 17th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2018, Kuwait City, Kuwait, October 30 – November 1, 2018, Proceedings
Book editorAl-Sharhan, S.A
Simintiras, A.C.
Dwivedi, Y.K.
Janssen, M.
Mäntymäki, M.
Tahat, L.
Moughrabi, I.
Ali, T.M.
Rana, N.P.
ISBN978-3-030-02130-6
Digital Object Identifier (DOI)doi:10.1007/978-3-030-02131-3_24
Web address (URL) of conference proceedingshttps://doi.org/10.1007/978-3-030-02131-3_24
Copyright holder© 2018 IFIP International Federation for Information Processing
Copyright informationThe final authenticated publication is available online at https://doi.org/10.1007/978-3-030-02131-3_24.
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