Generic Business Process Model for SMEs in M-Commerce Based on Talabat’s Case Study
Conference paper
Safieddine, F. and Nakhoul, I. 2018. Generic Business Process Model for SMEs in M-Commerce Based on Talabat’s Case Study. 17th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2018. Kuwait City, Kuwait 30 Oct - 01 Nov 2018 Springer. https://doi.org/10.1007/978-3-030-02131-3_24
Authors | Safieddine, F. and Nakhoul, I. |
---|---|
Type | Conference paper |
Abstract | SMEs face a variety of challenges in their attempts to keep up with the cyber revolution, even though SMEs are a major part of the world economy. In a previous publication, the authors established that ‘B2C’ model does not accurately represent or support SMEs in M-Commerce. Instead, the authors reviewed SMEs and SME supporting apps from mobile app marketplaces and suggested a model called ‘B2i2C’. In this model, the ‘i’, in the form of intermediary business entity are playing a vital role in SMEs breakthrough into M-Commerce. Following on, this paper reviews business processes to generate a generic model adaptable to a variety of SME related products and services. This paper presents the case study of Talabat, one of the most successful GCC e-business models that supports SMEs to have come out from Kuwait. The information collected from online resources, student placements and feedback from operation managers attempt to emulate the business process model for a variety of ‘B2i2C’ business models. The generic model is then tested against three different scenarios to identify the level of similarity. The results demonstrate a high degree of adaptability of the model and a major opportunity to explore in the area of SME supporting app in M-Commerce. |
Year | 2018 |
Conference | 17th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2018 |
Publisher | Springer |
Accepted author manuscript | License File Access Level Anyone |
Publication dates | |
Online | 12 Oct 2018 |
Publication process dates | |
Deposited | 13 Nov 2019 |
ISSN | 0302-9743 |
Book title | Challenges and Opportunities in the Digital Era: 17th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2018, Kuwait City, Kuwait, October 30 – November 1, 2018, Proceedings |
Book editor | Al-Sharhan, S.A |
Simintiras, A.C. | |
Dwivedi, Y.K. | |
Janssen, M. | |
Mäntymäki, M. | |
Tahat, L. | |
Moughrabi, I. | |
Ali, T.M. | |
Rana, N.P. | |
ISBN | 978-3-030-02130-6 |
Digital Object Identifier (DOI) | https://doi.org/10.1007/978-3-030-02131-3_24 |
Web address (URL) of conference proceedings | https://doi.org/10.1007/978-3-030-02131-3_24 |
Copyright holder | © 2018 IFIP International Federation for Information Processing |
Copyright information | The final authenticated publication is available online at https://doi.org/10.1007/978-3-030-02131-3_24. |
https://repository.uel.ac.uk/item/87475
Download files
Accepted author manuscript
Paper 2 B2i2C Talalbat Final.pdf | ||
License: Springer Nature Terms of Use for accepted manuscripts of subscription articles, books and chapters | ||
File access level: Anyone |
209
total views1183
total downloads1
views this month4
downloads this month