Introducing B2i2C: an M-commerce model for SMEs

Conference paper


Nakhoul, I., Safieddine, F. and Ismail, R. 2017. Introducing B2i2C: an M-commerce model for SMEs. 2017 International Conference on Engineering & MIS (ICEMIS). Monastir, TN 08 - 10 May 2017 IEEE. doi:10.1109/ICEMIS.2017.8272964
AuthorsNakhoul, I., Safieddine, F. and Ismail, R.
TypeConference paper
Abstract

SMEs represent a major part of the world economy, however they face major challenges in breaking into electronic commerce and specifically mobile commerce. This paper studies the transition to m-commerce in the context of SMEs in the UK and Kuwait. By conducting a review of the top downloaded applications from four application stores and reflecting on the most successful breakthroughs, the authors identify a business model for SMEs. This model is introduced as B2i2C. In this model, intermediaries businesses provide value and opportunities for SMEs as well as allowing consumers to better compare and customize products or services. This outcome suggests that the presence of an intermediary is not just a specific case for a specific region; it could be a generalized world wide beyond the UK and Kuwait.

Year2017
Conference2017 International Conference on Engineering & MIS (ICEMIS)
PublisherIEEE
Accepted author manuscript
License
File Access Level
Anyone
Publication dates
Print01 Feb 2018
Publication process dates
Deposited15 Nov 2019
ISSN2575-1328
Book titleProceedings: 2017 International Conference on Engineering & MIS (ICEMIS'2017)
ISBN978-1-5090-6778-7
Digital Object Identifier (DOI)doi:10.1109/ICEMIS.2017.8272964
Web address (URL)https://doi.org/10.1109/ICEMIS.2017.8272964
Copyright holder© 2017 IEEE
Copyright informationPersonal use of this material is permitted. Permission from IEEE must be obtained for all other uses, in any current or future media, including reprinting/republishing this material for advertising or promotional purposes, creating new collective works, for resale or redistribution to servers or lists, or reuse of any copyrighted component of this work in other works.
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