Introducing B2i2C: an M-commerce model for SMEs
Conference paper
Nakhoul, I., Safieddine, F. and Ismail, R. 2017. Introducing B2i2C: an M-commerce model for SMEs. 2017 International Conference on Engineering & MIS (ICEMIS). Monastir, TN 08 - 10 May 2017 IEEE. https://doi.org/10.1109/ICEMIS.2017.8272964
Authors | Nakhoul, I., Safieddine, F. and Ismail, R. |
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Type | Conference paper |
Abstract | SMEs represent a major part of the world economy, however they face major challenges in breaking into electronic commerce and specifically mobile commerce. This paper studies the transition to m-commerce in the context of SMEs in the UK and Kuwait. By conducting a review of the top downloaded applications from four application stores and reflecting on the most successful breakthroughs, the authors identify a business model for SMEs. This model is introduced as B2i2C. In this model, intermediaries businesses provide value and opportunities for SMEs as well as allowing consumers to better compare and customize products or services. This outcome suggests that the presence of an intermediary is not just a specific case for a specific region; it could be a generalized world wide beyond the UK and Kuwait. |
Year | 2017 |
Conference | 2017 International Conference on Engineering & MIS (ICEMIS) |
Publisher | IEEE |
Accepted author manuscript | License File Access Level Anyone |
Publication dates | |
01 Feb 2018 | |
Publication process dates | |
Deposited | 15 Nov 2019 |
ISSN | 2575-1328 |
Book title | Proceedings: 2017 International Conference on Engineering & MIS (ICEMIS'2017) |
ISBN | 978-1-5090-6778-7 |
Digital Object Identifier (DOI) | https://doi.org/10.1109/ICEMIS.2017.8272964 |
Web address (URL) | https://doi.org/10.1109/ICEMIS.2017.8272964 |
Copyright holder | © 2017 IEEE |
Copyright information | Personal use of this material is permitted. Permission from IEEE must be obtained for all other uses, in any current or future media, including reprinting/republishing this material for advertising or promotional purposes, creating new collective works, for resale or redistribution to servers or lists, or reuse of any copyrighted component of this work in other works. |
https://repository.uel.ac.uk/item/87489
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