Mobile apps for SME business sustainability during COVID-19 and onwards

Article

Rakshit, S., Islam, N., Mondal, S. and Paul, T. 2021. Mobile apps for SME business sustainability during COVID-19 and onwards. Journal of Business Research. 135, pp. 28-29. https://doi.org/10.1016/j.jbusres.2021.06.005
AuthorsRakshit, S., Islam, N., Mondal, S. and Paul, T.
Abstract

Small and Medium-Sized Enterprises (SMEs) are struggling to cope with the business uncertainty caused by the COVID-19 pandemic. This study examines how SMEs in developing economies have used mobile apps to improve their business efficiency during the pandemic. We aim to recognize effective measures and actions taken by SMEs that have turned to mobile-app-based business to improve their sustainability during the crisis. The study bridges a literature gap by extending the Theory of Consumption Values and the Theory of Planned Behavior to SMEs that incorporate mobile-app-based business. Data was collected from 343 SMEs from three Industrial Development Corporations (IDCs) in India. Using the covariance-based structural equation modeling method, we investigated the efficiency of a conceptual model of mobile-app-based business for SMEs. The results revealed that consumer choice behavior, perceived behavior control, subjective behavior control and attitude towards the mobile app all influence SMEs’ decision-making and business strategy. As such, SMEs need a powerful mobile-app-based business network to succeed in the entrepreneurial business process. Using instrumental variable analysis, we discovered that increased mobile app usage significantly improves SMEs’ long-term efficiency. The analysis provides several theoretical and managerial ramifications.

JournalJournal of Business Research
Journal citation135, pp. 28-29
ISSN0148-2963
1873-7978
Year2021
PublisherElsevier
Accepted author manuscript
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Anyone
Digital Object Identifier (DOI)https://doi.org/10.1016/j.jbusres.2021.06.005
Publication dates
Online17 Jun 2021
Publication process dates
Deposited02 Apr 2024
Copyright holder© 2021, The Authors
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