Prof Paul Springer


NameProf Paul Springer
Job titleAssociate Dean (External Development)
Email addressp.springer@uel.ac.uk

Research outputs

Matching website and audience personalities: the case of music artist marketing

Springer, P. 2017. Matching website and audience personalities: the case of music artist marketing. in: Moss, Gloria (ed.) Personality, Design and Marketing: Matching Design to Customer Personal Preferences Routledge.

Connecting Stories: Telecommunication Brands, their Narratives and the Paradigm in Mobile Phone Advertising

Springer, P. and Mădălina, Moraru (Buga) 2015. Connecting Stories: Telecommunication Brands, their Narratives and the Paradigm in Mobile Phone Advertising. Styles of Communication. 7 (1), pp. 107-127.

Positioning university as a brand: distinctions between the brand promise of Russell Group, 1994 Group, University Alliance, and Million+ universities

Furey, Sheila, Springer, P. and Parsons, Christine 2014. Positioning university as a brand: distinctions between the brand promise of Russell Group, 1994 Group, University Alliance, and Million+ universities. Journal of Marketing for Higher Education. 24 (1), pp. 99-121. https://doi.org/10.1080/08841241.2014.919980

Five Most Influential Digital Campaigns

Springer, P. 2014. Five Most Influential Digital Campaigns. Admap. 45 (1), pp. 16-17.
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