Dr Alessandro Bigi
| Name | Dr Alessandro Bigi |
|---|---|
| ORCID | https://orcid.org/0000-0003-0661-4575 |
| Job title | Deputy Head of Department (Innovation and Management) |
| Email address | a.bigi@uel.ac.uk |
| Research institute | Business & Law |
Research outputs
The Relationship Between Campaign Quality and Performance in Google Ads: A Systematic Review
Shemshaki, M., Amoah, N., Bigi, A. and Bonera, M. 2025. The Relationship Between Campaign Quality and Performance in Google Ads: A Systematic Review . Journal of Marketing Analytics. p. In press.The Role of Peer-learning techniques in enhancing and scaling Project-based Learning
Bigi, A., Bonera, M., Barber, S. and Laho, A. 2025. The Role of Peer-learning techniques in enhancing and scaling Project-based Learning. 11th International Conference on Higher Education Advances (HEAd’25).Luxury Brand Metaverse Runway Shows: relevant themes
Bigi, A., Bonera, M. and Ghanavat, A. 2023. Luxury Brand Metaverse Runway Shows: relevant themes. Società Italiana Marketing (SIM) Conference 2023. Florence, Italy 20 - 21 Oct 2023 Italian Marketing Society.The Perspective of Digital Ecosystems for Accessible Tourism: Conceptual and Operational Issues
Cassia, F., Bigi, A. and Ugolini, M. 2023. The Perspective of Digital Ecosystems for Accessible Tourism: Conceptual and Operational Issues. in: Cassia, F., Castellani, P. and Rosatto, C. (ed.) Accessible Tourism in the Digital Ecosystem Springer, Cham. pp. 31-43Who killed food tourism? Unaware cannibalism in online conversations about travelling in Italy
Bigi, A., Cassia, F. and Ugolini, M. M. 2021. Who killed food tourism? Unaware cannibalism in online conversations about travelling in Italy. British Food Journal. 124 (2), pp. 573-589. https://doi.org/10.1108/BFJ-04-2021-0401881
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