Dr Suha Salem


NameDr Suha Salem
ORCIDhttps://orcid.org/0000-0002-6231-7009
Job titleLecturer in Digital Marketing
Email addresss.salem2@uel.ac.uk
Research instituteBusiness & Law

Research outputs

Driving customer engagement and citizenship behaviour in omnichannel retailing: evidence from the fashion sector

Salem, S. F. and Alanadoly, A. B. 2024. Driving customer engagement and citizenship behaviour in omnichannel retailing: evidence from the fashion sector. Spanish Journal of Marketing - ESIC. 28 (1), pp. 98-122. https://doi.org/10.1108/SJME-10-2022-0220

Immersive gaming in the fashion arena: an investigation of brand coolness and its mediating role on brand equity

Salem, S., Alanadoly, A. B. and Sulaiman, M. A. B. A 2023. Immersive gaming in the fashion arena: an investigation of brand coolness and its mediating role on brand equity. Journal of Research in Interactive Marketing. In Press. https://doi.org/10.1108/JRIM-02-2023-0053

A Sequential Mixed Method Study of Employee Job Satisfaction in Upscale Restaurants, Malaysia

Chaichi, K., Stephenson, M. L., Salem, S. F. and Leong, M. K. 2023. A Sequential Mixed Method Study of Employee Job Satisfaction in Upscale Restaurants, Malaysia. Journal of Quality Assurance in Hospitality & Tourism . In Press. https://doi.org/10.1080/1528008X.2023.2254000

Employee Well-Being During COVID-19 Pandemic: The Role of Adaptability, Work-Family Conflict, and Organizational Response

Al-Jubari, I., Mosbah, A. and Salem, S. 2022. Employee Well-Being During COVID-19 Pandemic: The Role of Adaptability, Work-Family Conflict, and Organizational Response. SAGE Open. 12 (3). https://doi.org/10.1177/21582440221096142
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