Commentary: Branded Content and Media-Marketing Convergence

Article


Hardy, J. 2017. Commentary: Branded Content and Media-Marketing Convergence. The Political Economy of Communication. 5 (1), pp. 81-87.
AuthorsHardy, J.
KeywordsBranded Content; Political Economy of Media; Native Advertising
JournalThe Political Economy of Communication
Journal citation5 (1), pp. 81-87
ISSN2357-1705
Year2017
PublisherInternational Association for Media and Communication Research (IAMCR)
Publisher's version
Web address (URL)http://www.polecom.org/index.php/polecom/article/view/79/274
Publication dates
Online11 Jul 2017
Publication process dates
Deposited29 Jun 2018
Accepted16 Jun 2017
Accepted16 Jun 2017
FunderAHRC
Copyright information© 2017 The author
LicenseAll rights reserved
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