Branded Content: Media and Marketing Integration

Book chapter

Hardy, J. 2018. Branded Content: Media and Marketing Integration. in: Hardy, J., Powell, H. and Macrury, L. (ed.) The Advertising Handbook: 4th Edition Routledge.

Publication dates
Authors	Hardy, J.
Editors	Hardy, J., Powell, H. and Macrury, L.
Book title	The Advertising Handbook: 4th Edition
Year	2018
Publisher	Routledge
Print	06 Mar 2018
Online	28 Feb 2018
Publication process dates
Deposited	24 Oct 2019
Edition	4
ISBN	9781138678835
Web address (URL)	https://www.routledge.com/9781138678835

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