Branded Content: Media and Marketing Integration

Book chapter


Hardy, J. 2018. Branded Content: Media and Marketing Integration. in: Hardy, J., Powell, H. and Macrury, L. (ed.) The Advertising Handbook: 4th Edition Routledge.
AuthorsHardy, J.
EditorsHardy, J., Powell, H. and Macrury, L.
Book titleThe Advertising Handbook: 4th Edition
Year2018
PublisherRoutledge
Publication dates
Print06 Mar 2018
Online28 Feb 2018
Publication process dates
Deposited24 Oct 2019
Edition4
ISBN9781138678835
Web address (URL)https://www.routledge.com/9781138678835
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