Branded Content
Book chapter
Hardy, J. 2020. Branded Content. in: Mas-Manchón, L. (ed.) Innovation in Branding and Advertising Communication Routledge.
Authors | Hardy, J. |
---|---|
Editors | Mas-Manchón, L. |
Book title | Innovation in Branding and Advertising Communication |
Year | 2020 |
Publisher | Routledge |
Publication dates | |
Online | 08 Oct 2020 |
07 Oct 2020 | |
Publication process dates | |
Deposited | 24 Oct 2019 |
ISBN | 9781003009276 |
Digital Object Identifier (DOI) | https://doi.org/10.4324/9781003009276 |
Web address (URL) | https://www.routledge.com/9781003009276 |
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