Branded Content

Book chapter

Hardy, J. 2020. Branded Content. in: Mas-Manchón, L. (ed.) Innovation in Branding and Advertising Communication Routledge.

Publication dates
Authors	Hardy, J.
Editors	Mas-Manchón, L.
Book title	Innovation in Branding and Advertising Communication
Year	2020
Publisher	Routledge
Online	08 Oct 2020
Print	07 Oct 2020
Publication process dates
Deposited	24 Oct 2019
ISBN	9781003009276
Digital Object Identifier (DOI)	https://doi.org/10.4324/9781003009276
Web address (URL)	https://www.routledge.com/9781003009276

Permalink -

https://repository.uel.ac.uk/item/87351

305
total views
0
total downloads
2
views this month
0
downloads this month

Export as

Related outputs

Meeting the challenges of media and marketing convergence: revising critical political economy approaches

Hardy, J. 2022. Meeting the challenges of media and marketing convergence: revising critical political economy approaches. in: McDonald, P. (ed.) The Routledge Companion to Media Industries Routledge.

Branded Content: The Fateful Merging of Media and Marketing

Hardy, J. 2021. Branded Content: The Fateful Merging of Media and Marketing. Routledge.

Media Systems and Misinformation

Hardy, J. 2021. Media Systems and Misinformation. in: Tumber, H. and Waisbord, S. (ed.) The Routledge Companion to Media Disinformation and Populism Routledge.

Journalism in the 21st Century

Hardy, J. 2021. Journalism in the 21st Century. in: Coen, S. and Bull, P. (ed.) The Psychology of Journalism Oxford University Press.

Economics: Ownership and Competion

Hardy, J. 2020. Economics: Ownership and Competion. in: Conboy, M. and Bingham, A. (ed.) The Edinburgh History of the British and Irish Press, Volume 3: Competition and Disruption, 1900-2017 Edinburgh University Press.

Brands in Motion: Advertising around and inside Television Shows

Hardy, J. Brands in Motion: Advertising around and inside Television Shows. in: Cubitt, S., Palmer, P. and Goblot, V. (ed.) Television and After MIT/ Goldsmiths University Press.

James Curran: Histoire et Critique des médias

Hardy, J. 2019. James Curran: Histoire et Critique des médias . in: Granjou, F., Guyot, J. and Magis, C. (ed.) Matérialismes, culture & communication: Économie politique de la culture, des médias et de la communication - Tome 3 Presses des Mines. pp. 213-228

Branded Content: Media and Marketing Integration

Hardy, J. 2018. Branded Content: Media and Marketing Integration. in: Hardy, J., Powell, H. and Macrury, L. (ed.) The Advertising Handbook: 4th Edition Routledge.

Branded Content: Implications for Social Communications

Hardy, J. 2018. Branded Content: Implications for Social Communications. in: Turzynski, G. (ed.) Fifteen Years, A Branded Content Story: A Collection Of Thought Provoking Essays From Leading Branded Content Experts Branded Content Marketing Association. pp. 21-25

Marketers’ influence on media: Renewing the radical tradition for the digital age

Hardy, J. 2016. Marketers’ influence on media: Renewing the radical tradition for the digital age. in: Hamilton, James F., Bodle, Robert and Korin, Ezequiel (ed.) Explorations in Critical Studies of Advertising Routledge.

Resourcing a viable digital journalism

Hardy, J. 2016. Resourcing a viable digital journalism. in: Franklin, Bob and Eldridge II, Scott (ed.) The Routledge Companion to Digital Journalism Studies Routledge.

Media policy: the curious incident of the dog in the night-time

Hardy, J. 2017. Media policy: the curious incident of the dog in the night-time. in: Thorsen, Einar, Jackson, Daniel and Lilleker, Darren (ed.) UK Election Analysis 2017: Media, Voters and the Campaign The Centre for the Study of Journalism, Culture and Community: Bournemouth University. pp. 46