Branded Content

Book chapter


Hardy, J. 2020. Branded Content. in: Mas-Manchón, L. (ed.) Innovation in Branding and Advertising Communication Routledge.
AuthorsHardy, J.
EditorsMas-Manchón, L.
Book titleInnovation in Branding and Advertising Communication
Year2020
PublisherRoutledge
Publication dates
Online08 Oct 2020
Print07 Oct 2020
Publication process dates
Deposited24 Oct 2019
ISBN9781003009276
Digital Object Identifier (DOI)https://doi.org/10.4324/9781003009276
Web address (URL)https://www.routledge.com/9781003009276
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